The Big Bet Sports Betting website has raised its odds on Big Bet football to 100 per cent after betting firm Betfair upgraded the site to a “High-Rated” position.
Betfair has made the upgrade to “High Rated” status for the Big Bet site and has now put it up for bid by the online sports betting firm.
The company said the move was part of a broader strategy to boost the Big Book’s position and said the upgraded betting system will allow Betfair to “add more and more value to its clients” in the coming months.
Betty Wilson, the managing director of Betfair, said the upgrade would enable the company to offer “greater value to our clients”.
“We know this is a complex business and we will continue to invest in technology and customer service to keep our customers engaged, and to provide our customers with the best possible experience in the game of football,” Ms Wilson said.
Betting firm Betway is the second biggest sportsbook in the world with a total of more than $2 billion.
Betway also makes its money from bookmakers that offer football betting on the Big Books platform.
The upgraded betting scheme means Betfair is able to offer more bets and bet on more sports than before.
It also means that Betfair can be sure that if it is offered a bet on football, it will be accepted.
Bettery also recently raised its stakes in the sports betting industry.
Last month, the sports bookmaker raised its stake in the Big Spot football betting market by $500 million and it now holds a 52 per cent stake in Big Spot Football.
Betaware, the company that operates Betfair’s website, also raised its betting stakes last week and now has a 51 per cent interest in Betaware.
Betwatchers are hoping that Betwise will do the same.
“I think they will do a great job with the upgrade, but I don’t know if they are going to do a good job with it,” said Sports Betwatch CEO David Wilson.
“It’s a very complex business.”
Sportsbetting.com.au has contacted Betwise for comment.